A mom has issued a warning to parents to “look at your kids’ clothing carefully before you buy them” after she found inappropriate text on her young daughter’s dress.

Mom Savannah posted on TikTok after she looked more closely at her child’s dress, decorated with bunnies, jelly beans, chickens, and messages in tiny font.

“One day, when she was napping, I figured I’d take a peek and see what they actually said,” she explained in the clip that now has over 23 million views.

She was then appalled by what she saw. One of the shocking lines was: “Want to have an Easter egg hunt under the covers?”

Another with sexually charged language read: “This coupon entitles you to one free peep show!”

“Let’s pretend we’re rabbits and do whatever comes naturally,” said another message, as a different one read: “My tulips (two lips) want to be on your tulips.”

The “weirdest,” according to Savannah, said: “You’ve been the best husband and friend a girl could have ever asked for”.

Commenters horrified

“WTF,” one of the top responses read, reflecting the overall sentiment in the 20,000+ comments.

Others asked, “Where did you get that?” as some described the dress as “disturbing,” “nasty,” and “ew”.”

“The world is so perverted now,” said another.

However, a few suggested it could have been an innocent mistake.

One social media user wrote: “aww, maybe it was an accident & they accidentally wrote all that.”

The brand responds

After some internet digging, commenters found out the dress was made by a US small business called Lele & Co.

In response, the company took down the item and issued a statement on its website.

It read: “I would like to express my deepest apologies for the inappropriate text found on one of the clothing items sold in my store. This particular piece was a resale item from a vendor, and regrettably, I did not catch the offensive wording before it was listed.

“Please rest assured that this does not align with the values I uphold or support. We are in the process of taking any and all necessary legal actions against the vendor.

“For the record, the item in question has been promptly removed from my website and all social media accounts. All remaining stock was destroyed immediately.”

The brand also said they were in contact with Savannah.

“Despite the negative and hateful messages, they will not diminish the passion that founded this company. Lele & Co. is facing slander based on unfounded claims. I appreciate everyone’s concerns that brought this matter to my attention and allow me the opportunity to address and respond in a respectful manner,” the statement concluded.

News.com.au has reached out to Savannah and Lele & Co.

Another clothing item criticised

It’s not the first time children’s clothing has gone viral for seemingly inappropriate content.

Last December, a Kmart $8 kids’ Christmas T-shirt was criticized, dividing parents.

The shirt had “kinda naughty” printed on it, with “naughty’ in sequins.

“I’m sorry, but what is this and why is it in the kids section?” one Aussie mum said on TikTok.

However, some told her it “Wasn’t that deep” and “Everyone just thinks of things the wrong way these days”.

“There’s a lot of hills to die on in relation to kids fashion. This isn’t one,” another said.