With numerous music awards under his belt (including four Grammy awards) and a career that spans over a decade, Michael Buble is no stranger to producing and launching hit after hit… and we’re so happy for it – his music makes our drive to the office every morning that much more bearable.

As for beauty, Buble has made his mark in the fragrance world with not one or two, but four perfume launches – first with By Invitation in August 2016, then with By Invitation Rose Gold in March 2018, followed by Pour Homme in April 2018. The newest fragrance, called By Invitation Peony Noir, has just launched exclusively in Chemist Warehouse, My Chemist and My Beauty Spot this month, and covers off notes such as rose, peony, vanilla, cedarwood and sandalwood to reflect the themes of romance, love and elegance. We recently sat down with the star himself in an exclusive interview to learn more about his fragrance creating process, along with his latest music and how to spends date night with his wife.

On his newest album…

“There are some songs that I feel are so much better when they’re really organic [and] come very naturally – there are songs on this record I only sang once and that isn’t normal. There’s actually a song called ‘Where or When’ on the record that is about reincarnation and I think it’s really the most romantic look at a relationship.

[It’s about] looking at the person across from you and knowing that I met you in another lifetime. [When recording it] My co-producer didn’t know the chords to play on the piano. I had a meeting to go to that night so I said, ‘listen, I’ll go into the studio and I’ll just sing it acapella on the microphone.’ So I sang it and I said ‘once I give you the vocal you can just build a little piano track and we’ll have a rough demo to work on’ and I never sang it again. A guy named Will Ross who works with John Williams on Star Wars music – he orchestrated it. It was very strange but I don’t think I could have ever had that honest and that kind of edgy or emotionally graphic performance if I had done it and tried to – it would have ending up becoming a little bit stagnant I think. Instead it became this raw, powerful and beautiful thing because there was no time. I love talking about how each song is constructed and where those feelings come from – I’m a musician, this is my happiness.”

On why he launched fragrances…

“I think for me, the interest came from promising myself I would leave my comfort zone. That I would grow and even if I feared something I would try.”