Sirens echoed across West London on a gloomy morning today, when Simon Cowell, the world-famous music producer and legendary judge of Britain’s Got Talent, was involved in a serious motorbike accident on Kensington Avenue.
According to initial confirmation from the London Metropolitan Police (Met Police), the Ducati V4SP electric motorbike Simon was riding lost control at high speed, collided with a small truck that was turning, causing him to be thrown nearly 10 meters and knocked unconscious on the spot.
💥 The scene of tragedy in the heart of London
The accident happened at 9:37 am, right in front of the coffee shop “The Ivy West”. Witnesses described the scene as “horrifying like in an action movie”.
A cafe employee recounted:
“I heard a very loud screech of tires, then a deafening crash. When I looked out, Simon was lying motionless, blood was all over his head, his helmet was broken in two.”
People gathered around, many of whom did not recognize him until a paparazzi shouted:
“Oh my god, it’s Simon Cowell!”
In just a few minutes, the scene was filled with flashbulbs, screams, and ambulance sirens that tore through the misty morning air. Police blocked off the entire street, asking people to leave the area because of the risk of fire and explosion due to a fuel leak.
⚡ Witnesses panic – Paparazzi surround
A taxi driver who witnessed the whole incident shared with the Daily Mail:
“His car was going very fast, maybe more than 100 km/h. When the truck turned, Simon did not have time to brake. The impact sent him flying into the air, then falling to the road with a terrible ‘crack’.”
Meanwhile, a paparazzi at the scene said:
“We had just taken a picture of him leaving the studio in Soho. No one expected that just a few minutes later, he would be lying unconscious in the middle of the street. Everyone was scared to death.”
A video taken from a passerby’s dashcam is currently circulating online, capturing the moment Simon was thrown into the air and then fell, motionless, while the motorbike rolled several times and emitted smoke.
🚑 Life-and-death moments
The paramedics arrived just six minutes after receiving the emergency call. Simon received cardiopulmonary resuscitation (CPR) at the scene. A paramedic said:
“His heart stopped for about 90 seconds. We had to shock him three times to restore his heart rate.”
He was then given an oxygen mask, his neck was immobilized and he was taken on a stretcher in a state of unconsciousness, with a weak pulse, severe brain injury and multiple broken ribs.
The ambulance roared through the traffic jam on Oxford Street, heading straight for St. Mary’s Hospital – where the UK’s leading team of neurosurgeons was waiting.
🏥 Hospital & ICU light up all night
A hospital source said Simon was taken to the emergency room at 10:12 a.m. and then taken straight to emergency surgery.
Doctors confirmed he had a traumatic brain injury, a broken collarbone, and internal bleeding. A four-hour, 37-minute operation was performed to decompress his skull and stop internal bleeding.
A BBC News reporter described:
“The ICU was as bright as day. Doctors took turns monitoring his heart rate, the monitor flashing red. One nurse burst into tears when the monitor dropped to 32 bpm.”
Outside the hospital, hundreds of fans gathered to light candles. The hashtag #PrayForSimon quickly climbed to the top of global trends in just 40 minutes.
🌍 Global reaction – Hollywood shocked
From Los Angeles, Kelly Clarkson wrote on X:
“Simon made me cry and also helped me succeed. Please be strong, toughest teacher in the world.”
Adele, who was on tour in Milan, stopped her show mid-show, bursting into tears when she heard the news:
“I can’t believe the man who changed British music is fighting for his life.”
Louis Walsh, a longtime friend of Simon, arrived in London that night, sharing in tears:
“He is the soul of X Factor. If Simon falls, the whole entertainment industry will be silent.”
⚡ Double incident
At 8:47 p.m., as thousands of people were praying outside the hospital, a female fan fainted in the crowd, causing chaos and the protective barrier to collapse. Three people were injured, including a 10-year-old boy who was taken to the emergency room.
Police had to erect temporary barriers and called on “everyone to keep order out of respect for the patient fighting in the ICU.”
💔 Climax & death rumors spread
At 22:15, an anonymous Twitter account posted the status: “Simon Cowell has passed away, inside sources confirm.”
The tweet went viral, sending fans around the world into panic. However, a hospital representative immediately denied it:
“Simon Cowell is still on life support with a pacemaker. His condition is very serious but his death has not been confirmed.”
However, a source close to the family revealed: “Doctors have warned that the chance of recovery is almost zero.”
🕯️ The tragic end
The next morning, the sky over London was lightly raining. The yellow light from thousands of candles reflected on the wet road. A tearful ITV reporter said:
“The city he once lit up with his music is now eerily silent.”
Simon’s family has asked for the news to be kept under wraps until further notice. But to millions of people who loved him, Simon Cowell is an immortal icon of the entertainment industry, a man who turned tears and dreams into stardom.
Hashtags spread like wildfire:
#PrayForSimon 💔
#GoodbyeCowell 🌹
#XFactorForever 🎤