Only one famous country music bar on Nashville’s Broadway strip is owned by a person born in the city. That bar is Jelly Roll’s Goodnight Nashville. It is a love letter to his life. The large venue spans five stories and 31,000 square feet. This special place recently went on the market at a huge $100 million asking price.
The bar’s iconic status comes from this deep personal meaning. Jelly Roll put his whole family right into the design of the place. He dedicated the third-floor lounge to his late father, Horace “Buddy” DeFord. The entire second floor is a tribute to his wife, Bunnie Xo. Even the tattoo-themed design matches his style, showcasing that he owns himself and credits the city he was born in.
Jelly Roll’s Goodnight Nashville – Opening Day! Now open on Broadway! Jelly Roll Bar in Nashville
When fans heard about the new bar and the selling price, they were excited. They called the venue gorgeous and wished the team great success. Others saw the $100 million price tag and believed it showed how much the world values his story. Many viewers also appreciated Jelly for opening a bar and showed interest in working there. Fans were excited that they might get to see Jelly Roll here often.
Jelly Roll did not just lend his name to the place; he also performed there for the grand opening in February 2025. He surprised the large crowd with his hit songs and had friends like Bailey Zimmerman join him on stage. This was a huge moment for the Nashville local, and he made sure everyone felt the raw emotion.
Jelly Roll performing at the grand opening of his new bar!
Jelly Roll stands on stage singing his emotional hit, “Halfway to Hell”. He moves his arms to the beat and grooves with the audience attending the opening. The chorus says he is, “Halfway to Heaven halfway to Hell,” and everyone sings with him. He chose a song tied to his hometown and his journey to finding a better life.
Jelly Roll’s journey is one of the most honest in all of music. He sings from the heart about pain and finding a better way forward. His powerful voice and unique style speak to millions who have faced their own hardships. Follow Jelly Roll on Facebook, Instagram, and YouTube.
