In 2024, Dillas opened its first out-of-state location in Louisiana, with new markets planned for Oklahoma and Tennessee. But for Kyle and Maggie, growth isn’t about empire-building — it’s about sharing what they love with new communities.

“We’re not chasing franchises on every corner,” Kyle insists. “We’re chasing connections. We want every Dillas to feel local — even when it’s national.”

To achieve that, they’re focusing on selective partnerships, careful hiring, and community integration. Every new location launches with a local giveback initiative — from supporting youth sports to donating meals to food banks.

“Success means nothing if it doesn’t serve people,” Maggie adds.

The Partnership: Love, Business, and Balance

Running a fast-growing company as a married couple isn’t easy — but the Gordons make it look effortless.

“We have boundaries,” Maggie laughs. “Dinner is not a board meeting. Usually.”

Behind the jokes lies a deep understanding of complementary strengths. Kyle drives innovation and growth; Maggie ensures empathy and authenticity remain at the core.

“He’s the gas pedal,” she says. “I’m the brakes.”

That balance has guided them through highs and lows — from their first restaurant’s opening day panic to the moment they signed their first multi-unit deal.

Through it all, one principle has remained constant: respect.

“You can’t build a brand on chaos,” Kyle says. “You build it on love — love for the work, for the people, and for each other.”

The Legacy They’re Building

For Kyle and Maggie Gordon, Dillas isn’t just a business — it’s a platform. A way to show that great food and great purpose can coexist.

They’ve created a company that champions community, celebrates its employees, and dares to dream big without losing its local soul.

“We’re proof that small ideas can change everything,” Kyle says. “We didn’t invent quesadillas. We just gave them the respect they deserve.”

Their story has inspired a new generation of food entrepreneurs — people who see restaurants not as transactions, but as storytelling spaces.

And as Dillas continues to grow, one thing is clear: the Gordons aren’t slowing down.

“We still feel like we’re just getting started,” Maggie smiles. “We’re still building, still learning, still grateful.”

Closing: The Power of Simple Things Done Exceptionally Well

Back at the Plano flagship, as the lunch crowd thins, Kyle walks behind the counter to thank the staff. He spots a young employee — 17, first job — flipping tortillas a little nervously.

Kyle leans in and says quietly, “Every person you serve deserves your best. That’s how we win.”

It’s a simple phrase, but it’s the DNA of Dillas — a brand born not from marketing strategies, but from a belief that excellence, done humbly and consistently, is contagious.

“The secret to our success,” Kyle says, “isn’t in the queso. It’s in the care.”

As the couple leaves for their next meeting — another site visit, another opportunity to grow — they pause at the door, glancing back at the team they’ve built and the customers still smiling at their tables.

It’s not just a restaurant. It’s a legacy — one grilled tortilla at a time.