Pete Hegseth’s Attempt at a $2 Billion Defense Rebrand Ends Up Looking Awkward and Cringey.hd

Defense Secretary Pete Hegseth has installed new plaques at the entrances to his department bearing an unofficial name dreamed up by President Donald Trump.

The former Fox News host tightened the screws Wednesday on a bronze sign at the Defense Department’s stately River Entrance that says “Department of War.”

U.S. Secretary of Defense Pete Hegseth.

The entrance facing the National Mall in Washington also got a new sign, according to the Department of Defense, which Trump announced in September would be rebranded with the secondary title of Department of War.

The administration has argued that Trump has the authority to temporarily change the name to a secondary title during his presidency, despite the fact that congressional approval would be needed to formally rename the agency.

YOKOSUKA, JAPAN - OCTOBER 28: U.S. President Donald Trump speaks to troops aboard USS George Washington on October 28, 2025 in Yokosuka, Japan. Trump is visiting Japan, fresh off an appearance at the ASEAN summit in Malaysia, and will next travel to South Korea for the APEC meetings. (Photo by Tomohiro Ohsumi/Getty Images)
President Donald Trump has made an unprecedented effort to politicize the military by giving campaign-styles speeches before the troops. Tomohiro Ohsumi/Getty Images

“We wanted to replace [the old signs] because we want everybody who comes through this door to know that we are deadly serious about the name change of this organization,” Hegseth said in a video posted to X.

He noted that the building’s previous sign had hung for 76 years, but that the new sign was necessary to clarify for American troops that when they fight wars—which Trump vowed to avoid during his campaign—they’re supposed to win.

“We love everything that the Department of Defense represented, but this is a new era of the Department of War that is focused on winning wars, not just perpetually defending,” he said. “Making sure we know exactly what the mission is and that the troops are sent there to succeed and win.”

The only wrinkle is that Congress created the Department of Defense with the National Security Act of 1947, which means only Congress has the authority to transform it into the Department of War.

articles/2011/09/09/obama-s-jobs-speech-president-may-have-found-his-inner-harry-truman/truman-obama-evans_a0r0tt
After World War II, President Harry Truman proposed creating a unified department of national defense that brought together the U.S. Army and the U.S. Navy. Getty Images; AP Photo

In 1789, the first U.S. Congress created a War Department that operated and maintained the U.S. Army. In 1794, legislators passed the first Naval Act authorizing the construction of six heavy frigates and then created the Navy Department in 1798.

Until World War II, both departments were led by secretaries who reported directly to the president as Cabinet-level advisers. After the war, President Harry Truman then proposed creating a unified department of national defense, which has existed since 1949.

In his video, Hegseth urged Congress to make the department “permanently the Department of War, re-establishing it back to Henry Knox and George Washington and the founding of our nation.”

But even some Republican senators have balked at the idea of “glorifying war” in a world with nuclear weapons, as Sen. Rand Paul of Kentucky put it.

U.S. Secretary of War Pete Hegseth
Defense Secretary Pete Hegseth gathered hundreds of military leaders in September to lecture them about what he calls the “warrior ethos.” Andrew Harnik/Andrew Harnik/Getty Images

An official change would cost an estimated $2 billion as it would require overhauling the code on both internal and external communications systems, and replacing letterhead, badges, placards, and signs at offices and bases all around the world.

Official photos of Wednesday’s sign change were credited to the Office of the Secretary of Defense Public Affairs.

President Donald Trump speaks to the media after signing an executive order renaming the Department of Defense to the Department of War as U.S. Defense Secretary Pete Hegseth and Chairman of the Joint Chiefs of Staff Air Force Gen. Dan Caine look on.

The Trump administration has nevertheless begun “aggressively implementing the name change,” according to the Pentagon’s chief spokesperson, including revamping the department’s website and social media handles to reflect the secondary title.

Hegseth also calls himself the secretary of war, even though Congress confirmed him as the defense secretary.

Related Posts

Something ancient and impossibly huge just broke the surface in jagged bone and iron-like plates—the ocean finally surrendered the one secret it swore to keep forever.jj

The Ocean Just Gave Up One of Its Darkest Secrets — A Giant Armored Skeleton Far beneath the calm surface of the open sea, in waters where sunlight dissolves into…

Read more

Texas Father’s Life Cut Short in Accidental Shooting on Hunting Trip, Family Heartbroken by Tragic Loss.qn

A Texas family is mourning the sudden loss of a husband and father who, according to state officials, accidentally shot and killed himself during a weekend hunting trip. Texas Parks and…

Read more

No announcement, no countdown—just one perfect moment when Rihanna looked down at her new baby and the entire planet felt the shift without knowing why yet.jj

Iп what caп oпly be described as oпe of the most extraordiпary eveпts iп moderп celebrity history, global sυperstar Rihaппa has giveп birth to her first child—yet the пewborп was aпythiпg…

Read more

BREAKING NEWS: Sen. John Kennedy Fights Back Against Foreign Interference in U.S. Courts with New Bill.th

Senator Kennedy reintroduced legislation to prevent foreign funding in U.S. litigation, enhancing judicial transparency and security. Quiver AI Summary Senator Kennedy reintroduces legislation: U.S. Senator John Kennedy has reintroduced the Protecting…

Read more

Grace Slick Drops Shocking Truths About Jim Morrison at 85 — “The Real Jim Was Far from the Legend!”.qn

In a stunning revelation that has rocked the music world, Grace Slick, the iconic voice of Jefferson Airplane, has opened up about her wild encounters with Jim Morrison, the enigmatic…

Read more

From Jet-Lagged to Joyful, Jelly Roll’s Australian Journey Shows Fans How Growth, Laughter, and Determination Can Coexist.rub

Jelly Roll did not hide his exhaustion. After flying four or five times in two days, he landed in Sydney and felt “beat to death.” He admitted to being tired,…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *