When Lurie purchased the Eagles, many questioned his football credentials. A Boston native and former executive in the film industry, he was seen by skeptics as an outsider

Financially, the numbers are staggering. According to Forbes’ 2025 NFL team valuations, the Eagles are worth approximately $6.5 billion, ranking among the league’s top five franchises. That’s a return on investment exceeding 3,400% — one of the largest profit multipliers in professional sports history.

The growth isn’t just about TV deals or sponsorships, though those play a massive role. The NFL’s soaring media rights, global branding initiatives, and year-round fan engagement have all contributed. Yet insiders say Lurie’s hands-on leadership — and his willingness to reinvest profits back into the organization — set Philadelphia apart.

He’s also leaned into innovation. From sustainability initiatives at Lincoln Financial Field to cutting-edge sports science facilities, Lurie has consistently positioned the Eagles at the forefront of modern franchise management. The team’s headquarters in South Philadelphia, complete with player wellness labs and advanced analytics rooms, has become a blueprint for other organizations.

More Than Money

Despite the soaring valuation, those close to Lurie say his motivation has never been purely financial. The 72-year-old owner often describes the Eagles as “a living thing” — a community institution that reflects Philadelphia’s grit, emotion, and unity.

“Jeffrey’s not just an owner — he’s part of the DNA here,” said longtime Eagles executive Howie Roseman. “He built something that outlasts any single era. Players change, coaches change, but the standard stays.”

That standard includes philanthropy. Lurie has donated millions through the Eagles Autism Foundation, funding research and community programs across the region. Since its launch, the foundation has raised over $30 million, with much of it coming from grassroots events like the annual Eagles Autism Challenge.

A Vision Realized

Three decades after signing the purchase papers, Lurie’s gamble has paid off in ways few could have imagined. What was once a $185 million risk has become one of the most valuable sports properties in the world — a symbol of how vision, patience, and innovation can turn an underdog franchise into a global brand.

Yet if you ask Lurie, he’s not thinking about selling or cashing in anytime soon. “This isn’t an investment to me,” he said recently. “It’s a lifelong responsibility — to our players, our fans, and our city.”

As the Eagles continue to soar — both in the standings and in valuation — one truth stands out: Jeffrey Lurie didn’t just buy a football team. He built a legacy.

And in doing so, he turned a $185 million dream into a $6.5 billion empire — proof that sometimes, the biggest risks deliver the most extraordinary rewards.