In a headline-grabbing move that underscores America’s deepening culture war over sports, music, and national identity, conservative youth organization Turning Point USA announced today that it will launch its own “All-American Super Bowl Halftime Show” in response to reports that Bad Bunny will headline the official NFL event.
The announcement, made via TPUSA’s social media channels and confirmed by founder Charlie Kirk, frames the event as a direct counter-programming effort meant to offer an “authentic American alternative” to what they call “a politically charged, culturally disconnected spectacle.”
“We don’t hate the Super Bowl,” Kirk posted. “We just think it’s time for an option that puts America — and American values — first.”
A Conservative Response to a Cultural Flashpoint
The backlash to Bad Bunny’s rumored Super Bowl headlining slot began earlier this week, when NFL Hall of Famer Eric Dickerson made headlines for suggesting that artists who “don’t love America” shouldn’t be featured on the league’s biggest stage.
Now, Turning Point USA — a group known for its youth-focused conservative activism, campus tours, and vocal opposition to what it views as liberal cultural dominance — is taking that protest a step further.
“If the NFL won’t honor the traditions and values that made football great,” said TPUSA spokesperson Kelly Erwin, “we will.”
Fans Asked to Choose the Music
Rather than pre-selecting artists, TPUSA is inviting fans to vote on preferred musical styles for the show. The current voting options include:
“Anything in English”
“Americana”
“Worship”
The options appear to be as much about musical genre as they are about ideological signaling. The inclusion of “Worship,” for example, suggests the group is aiming to draw in faith-based audiences who have grown increasingly critical of mainstream pop culture events.
Early voting, according to TPUSA’s post, already shows strong momentum for faith-centered music and country-leaning acts.
While no performers have been officially announced, insiders say several “well-known Christian artists and patriotic country musicians” have been approached. TPUSA says its version of the halftime show will be broadcast digitally and may be simulcast through affiliated churches, campuses, and social media platforms.
A Growing Divide Over America’s Cultural Identity
The NFL has not yet officially confirmed Bad Bunny as its halftime headliner, but the rumors alone have fueled days of online debate. Critics argue that the choice represents a trend toward global pop at the expense of national tradition, while supporters of Bad Bunny see the moment as a celebration of Latino excellence and modern American diversity.
For TPUSA and other conservative commentators, however, the halftime stage is no longer just a performance — it’s a cultural battleground.
“This isn’t about one artist,” said Kirk. “It’s about whether we still have space in America for tradition, English-speaking music, and unapologetic patriotism — or whether that’s going to be mocked and replaced.”
The Bigger Picture
Turning Point’s “All-American Super Bowl Halftime Show” is the latest in a growing list of parallel conservative institutions — efforts to build alternatives to Hollywood, Silicon Valley, and now, the NFL’s cultural programming.
The strategy is clear: if mainstream platforms won’t reflect the values of a certain portion of the population, create new platforms that will.
Whether this alternative halftime show gains traction beyond TPUSA’s base remains to be seen. But in a country where even a football concert can spark a national identity debate, one thing is certain:
The Super Bowl just became about more than football — again.
