Jimmy Fallon has had a long and successful relationship with NBC so it’s no surprise that the peacock network would put faith in another of Fallon’s series, On Brand with Jimmy Fallon. Will this one draw good ratings and last for many years? Will On Brand be cancelled or renewed for season two? Stay tuned.
A marketing competition series, On Brand with Jimmy Fallon is hosted by Fallon, who also created the program. The show follows what happens when Fallon starts a premier marketing firm – the On Brand Agency – and fills it with the most creative, clever, and competitive go-getters he can find. Bozoma Saint John, former C-suite executive at Uber and Pepsi, steps into the role of Chief Marketing Officer of the On Brand Agency. Fallon and Saint John task 10 creatives to think out-of-the-box and reimagine marketing in the modern age.
In each episode, the creatives work with a major brand looking for of a big idea for a massive, high-priority campaign – from creating earworm jingles and unbelievable activations to producing the most quotable commercials and must-have merchandise. They have unprecedented access to the client’s businesses before pitching their vision to a brand representative, along with Saint John and Fallon. Only the best ideas move on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode.
In a final big assignment, one visionary is named the best in the business, given a cash prize, and provided the experience of changing the cultural landscape. All the creatives will need to flex their innovative muscles to turn the unfinished into the unforgettable. The only rule? The best idea wins.
Nielsen Ratings
The Nielsen ratings are typically the best indication of a show’s chances of staying on the air. The higher the ratings, the better the chances of survival. This chart is updated as new ratings data becomes available.
10/2 update: You can see the latest night’s ratings in context.
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Note: These are the final national ratings, including all live+same day viewing and DVR playback (through 3:00 AM). While these numbers don’t include further delayed or streaming viewing, they are a very good indicator of how a show is performing, especially when compared to others on the same channel. There can be other economic factors involved in a show’s fate, but typically the higher-rated series are renewed and the lower-rated ones are cancelled.
As of October 4, 2025, On Brand with Jimmy Fallon has not been cancelled or renewed for a second season. Stay tuned for further updates.
What do you think? Do you like the On Brand with Jimmy Fallon TV series on NBC? Should it be cancelled or renewed for a second season?
